The DATART GROUP is the largest seller of consumer electronics and home appliances in the Czech Republic and Slovakia. It is also a manufacturer, importer and seller of its own brands and the exclusive distributor of some other well-known electronics brands.

DATART Group in numbers

2 800


24 127

annual turnover

109 400



DATART and ETA stores

DATART electronics stores
ETA brand stores

Maximum customer care is the key to our success

We pride ourselves on creating long-term and loyal relationships with our customers who expect the best advice on appliance selection, as well as high quality services.



awards that confirm our qualities

11x Trader of the Year

16x Shop of the Year

9x Most Trusted Brand

19x  Product of the Year for ETA

People & culture

People first

Our goal is motivated employees who are experts in their field and who have a professional, empathetic and excellent customer-oriented approach not only to customers, but also to their colleagues.

Sophisticated educational programmes

Our sophisticated training concept includes a wide range of educational activities that develop our employees into true electrical specialists.

Key elements of the programme

Identification with corporate values, vision and culture

Knowledge of company processes, goods and services offered

Mastering work and communication tools

Building and anchoring employee loyalty to the company

Accepting responsibility for customer satisfaction

Compliance with ethical and corporate principles


Innovating like a true electrical specialist

Innovating like a true electrical specialist

To ensure the fastest possible receipt, loading, consolidation and transfer of goods to the customer through distribution channels, the DATART GROUP pays great attention to the purchasing, logistics and distribution process.

Modern logistics

We take great care to deliver our products quickly and reliably. The fully automated Opera packaging machine also emphasises sustainability. The machine features a patented method for cutting carton to fit goods, thereby ensuring low material consumption and minimal waste.

Up to 150,000 
orders per day

Modern technologies in the warehouse in Jirny allow us to dispatch up to 13,000 products per hour.

Social responsibility

Social responsibility

Sustainable development is one of our top priorities. We are a socially responsible company that takes its commitments to the environment, people and business seriously. We have set priorities in these areas that we focus on and see as opportunities to positively impact employees, communities and the environment. Our strengths lie in our unique multi-channel sales model, responsible business practices and human approach.


supported projects

5,000 tonnes

of waste collected for recycling from our customers per year

CZK 3,500,000

we donate to socially responsible projects every year