history
honest work
since 1990
During this time, several companies merged to create a market leader in the field of electronics – DATART GROUP.
Foundation of H&P ELECTRONIC by Milan Hradil
- the first shop on Kvítková street, then on Školní street in Zlín
- warehouse in a garage in Příluky, Zlín
First million in a week
- exclusive representation of the Moulinex brand started wholesale
- company name shortened to HP TRONIC
First wholesale warehouses
- first wholesale warehouses
- five warehouses in the Czech Republic and one in Slovakia
- first time sales hit CZK 1 million crowns in a day
- first participation in the BVV trade fair in Brno
100 employees
launch of the HP ONLINE store
and getting ahead of the competition
establishment of a network of EURONICS ČR stores
- turnover CZK 2 billion
launch of the proton.cz e-shop
- start of sales of own-brand electrical appliances
construction of customer service centre
- development of import departments and import brands
turnover CZK 5 billion
- 500 employees
- opening of a new central warehouse in Týniště nad Orlicí
Acquisition of kasa.cz and hej.sk
Acquisition of ETA
ETA becomes part of the HP TRONIC Group and launches the first model of the ETA Gratus stand mixer
- 1,000 employees
turnover CZK 9 billion
- CEO Daniel Večeřa receives the Personality of Czech Business 2015 award
establishment of state-of-the-art warehouse in Jirny near Prague
- DATART becomes part of the HP TRONIC Group
Merger of DATART INTERNATIONAL and HP TRONIC
- ETA celebrates its 75th birthday with the launch of the retro design series ETA STORIO
change of the company’s registered office
move to the Zlín Shopping & Business Centre, the reconstruction of which wins the Building of the Year award for the Zlín Region 2018
30th Anniversary HP TRONIC
- turnover of CZK 21 billion
- 2,900 employees
- Most Trusted Electronics Seller award
Entrepreneur of the Year 2021 award
Daniel Večeřa, CEO of HP TRONIC Holding and Petr Res, CEO of ETA a.s. receive EY’s Entrepreneur of the Year 2021 award.
- turnover CZK 24 billion
- 3,000 employees
2 800+
employees
24 127mil.
annual turnover
109 400 m2
warehousing
168
DATART and ETA stores
what we do
perfect electrical specialist services
Since our establishment, we have built a stable position in the consumer electronics market. We pride ourselves on creating long-term and loyal relationships with our customers who expect the best advice on appliance selection, as well as high quality services, which are guaranteed far beyond the electrical specialists in our stores.