who we are
YOUR PARTNER IN ELECTRONICS
our vision
Our vision is satisfied customers and business partners who perceive us as a true specialist, professional and innovator in the electronics industry, with tradition, good availability, a large selection of goods and high qualityservices.
Datart in numbers
2 800+
employees
24 127mil.
annual turnover
109 400 m2
warehouses
168
DATART and ETA stores
Who we are
32 years of history
The DATART GROUP consists of purely Czech companies with a history that goes back thirty two years. It is the largest retailer of consumer electronics and home appliances in the Czech Republic and Slovakia. The group’s portfolio includes the brands DATART, ETA
and e-shops Kasa.cz and HEJ.sk. It employs more than 2,800 people.
ETA – 75 years of tradition.
In addition to our own network of stores and e-shops, we also develop our own products under the traditional Czech brand ETA, which has been equipping households with appliances for more than 75 years.
We pay great attention to the design of our products. We follow trends in our country and around the world and offer innovative solutions that make our products work in every home. In addition, the high technical and utility value of ETA products is ensured by our own home appliance testing facility and a team of experts with many years of experience.
Logistics
modern
datart logistics
6
warehouses
109 400 m2
warehousing
168x
DATART and ETA stores
150 000
orders per day
109,400 m2 of modern warehouse space
The DATART GROUP operates 6 modern warehouses, from which it covers deliveries in the Czech Republic, Slovakia and abroad. We are therefore able to quickly and efficiently deliver products between our companies and improve customer service.
Opera – the unique packaging machine
The machine features a patented method for cutting carton to fit goods, thereby ensuring low material consumption and minimal waste. In addition, it cuts scrap carton into small pieces, which are later used as filler material for fragile goods.
Up to 150,000
orders per day
Modern technologies in the warehouse in Jirny allow us to dispatch up to 13,000 products per hour.
Logistics and distribution for Central Europe
With its distribution network, DATART GROUP not only supplies its own brands, but also distributes goods to partners in Central Europe. By using automation and digitalization, we are able to maximise the efficiency and speed of logistics.
datart group brands
The DATART GROUP operates a network of DATART and ETA retail stores and the respective online stores of these brands. It also operates a traditional online store Kasa.cz. Last but not least, it conducts wholesale sales, which are supported by PROTON leaflet promotions.
In Slovakia, the operator of the network of retail stores and the DATART brand online store is ELEKTROSPED a.s. (hereinafter referred to as „ELEKTROSPED“). It also operates the online shop HEJ.sk.
A leading retailer focused on consumer electronics. A wide selection of products and high quality services are a matter of course. You can shop in one of our many stores or in our DATART.cz and DATART.sk e-shops, where trained electrical specialists will be happy to advise you on your choice.
ETA is a traditional Czech brand of small household appliances, which has been on the market since 1943. Brand recognition among Czech consumers is 96%, with the terms “tradition” and “quality” considered synonymous with it, which make it one of the most recognised brands on the market.
As an accredited Euronics partner, we are part of an extensive global network of top premium electronics retailers in 35 countries.
people and society
Company management
The DATART GROUP has a dualistic internal structure. Its governing bodies are the General Meeting, the Board of Directors, the Supervisory Board and the Strategic Management Committee. The Strategic Steering Committee is the main operational decision-making body and consists of a strategic board which is made up of the executive directors of the DATART GROUP.
Daniel Večeřa
Director General
Kamil Čejka
Chief Executive Officer
Petr Res
Director General of ETA
František Mikoška
Sales and Marketing Director
Libor Křížka
Director of Optimisation and Automation
Jan Pospíšil
Sales Director
Lenka Kleinová
Marketing Director of ETA
Pavel Mikoška
Director of Customer Service
Petra Cilečková
Recruitment, Onboarding and Education Manager
perfect electrical specialist services
Since our establishment, we have built a stable position in the consumer electronics market. We pride ourselves on creating long-term and loyal relationships with our customers who expect the best advice on appliance selection, as well as high quality services, which are guaranteed far beyond the electrical specialists in our stores.